Story Architect is a think and do collaboratory, a production and consulting company growing out of Idun Design founded in 2007 by Jasmine Idun; living bridge, film director and producer, curator and artist, game-, lab- and experience designer, process leader, lecturer, transmedia producer and architect, social innovator, tech nerd and archaeologist (and fire breather…). In connection to Story Architect a department for interactive/electronic arts and game culture was founded in 2014, Playcentric Industries & Institute.

Story Architect has produced many large scale events and is short-listed by the Digital Agenda for Europe, as a high-impact initiative with regard to the domain of fostering ICT entrepreneurship. Jasmine Idun is often booked for giving advice or talks on digital culture and ethics, creative leadership, game-, maker- and DIY-cultures, participatory and open design, story and communication architectures, innovation and prototyping methods, alternative economies, design thinking etc. Museums, universities, policy makers, city planners and production companies are among the clients.

Story Architect runs a research and innovation lab, Collaboratory – a Next Generation Makerspace designed for co-creation within games, ICT, film, art and design. Everything needed for a full scale storyworld production is available here at the film and games village at Lindholmen in Gothenburg. Collaboratory works with CSR (corporate social responsibility) by curating labs for social change and open innovation, by supporting start-ups, indie developers and other creatives in their project and personal development, and by promoting STEAM education through concepts like Maker Ninja Playshops and Game jams.

Designs can be done for any project that values communication, experience design and technologies, sustainable relations and solutions. All cultural expressions are considered communication, story architecture and human- and playcentric experience design is key. Story Architect works transdisciplinary and through border crossing collaborations as innovation happens in the crossing point of diverse and crossgenerational perspectives.

Epic Unidragon Gallery, Electrodome – festival for interactive, electronic and transmedia arts, and the Make Change conference are other initiatives founded by Jasmine Idun. CV and client list is available here